Industry: F&B, Retail & Consumer Products
Firmwide Headcount: Between 500-999 Employees
Singapore Headcount: Between 10-49 Employees
Product/Service Engaged: Accounting, Audit and Tax
Overview
The organisation operates in the retail and consumer products sector, focusing on skincare solutions as part of a globally recognised brand. Its Singapore entity supports Southeast Asia operations and requires accurate financial reporting, consistent processes and timely insights for both local and regional management.
As business activity grew, so did the volume and complexity of financial transactions, increasing the need for stronger processes, timely reporting and reliable financial oversight. With a lean finance structure, the organisation required dependable support to maintain reporting accuracy, meet compliance obligations and deliver timely financial information to management.
Lisa Wang, Senior Finance Manager – South-East Asia, shares how partnering with AccountServe helped strengthen the organisation’s finance function, improve operational efficiency and support its regional finance operations.
The Challenge
As the organisation expanded its operations across Southeast Asia, the finance team faced increasing pressure to manage growing transaction volumes while maintaining reporting accuracy and meeting tight deadlines.
Key challenges included:
- Limited internal resources to manage day-to-day accounting activities and month-end closing
- Reliance on manual processes, resulting in inefficiencies and increased administrative effort
- Tight reporting timelines, requiring financials to be prepared within one working day after month-end
- Migration to a new accounting platform, requiring process alignment and change management
- Maintaining accuracy and consistency across accounting, audit and tax requirements
The Solution
To address these challenges, we partnered with the organisation to provide full-scope accounting support and process improvements.
The engagement included:
- Managing day-to-day accounting operations, including reconciliations, journal postings and preparation of management accounts
- Designing and implementing structured workflows for revenue recognition, monthly closing and reporting
- Supporting the migration to NetSuite, ensuring appropriate accounting treatment and a smooth system transition
- Collaborating closely with auditors, tax advisors and internal stakeholders to ensure compliance and reporting accuracy
- Ensuring timely preparation and submission of financial data within one working day after month-end
- Maintaining strong communication and coordination to support efficient execution across multiple finance functions
"RSM SG team help us with our daily accounting work such as reconciliation, postings and
preparation of management accounts." – Lisa Wang, Senior Finance Manager – Southeast Asia
The Impact
The partnership enabled the organisation to establish a more efficient and reliable finance function while supporting its regional reporting requirements.
Key outcomes included:
- Improved reporting timeliness through a structured and disciplined month-end close process
- Reduced manual effort through streamlined accounting workflows and system optimisation
- Greater financial control through enhanced reconciliations, reporting processes and governance practices
- Increased capacity for the finance team to focus on higher-value business priorities and regional initiatives
- Consistent support across accounting, audit and tax requirements
"It definitely helps us with less manual work and enables us to focus on other tasks."
This has also resulted in improved productivity, stronger financial oversight and smoother day-to-day finance operations.
"Time saved and more efficiency."
Client Experience
Lisa Wang describes the AccountServe team as professional, responsive and reliable, consistently delivering high-quality work within tight timelines. The team maintains clear communication and provides timely support, ensuring that queries are addressed efficiently even under time-sensitive conditions.
"We are very satisfied with the services provided by the RSM SG team. They have been very professional and responsive, delivering efficient, high-quality work. The lead time is very short and they are always helpful whenever we have questions or queries."
Through this partnership, the organisation established a more structured and scalable finance function, improved operational efficiency and gained a trusted partner to support its ongoing accounting, compliance and reporting requirements.
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